When we introduce a product that is particularly close to our hearts, we like to give it a name that goes beyond just a simple reference. We often choose English names (for practical reasons as we sell our products in 26 countries worldwide), but sometimes we also like to nod to our origins.
Creative-Cables was born in Turin, in Piedmont, and in Piedmontese "Sarè" means to tighten, close, screw. "Saré" now that's a perfect name for our new decentralization accessory, don't you think?
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